The theatre chain AMC and Sony Pictures are offering NFT’s as a present for early buyers of tickets for the “Spider-Man: No Way Home” movie premiere. These tickets (and the opportunity to reclaim the gift NFTs) will only be available for users of AMC’s different subscriptions in its app (AMC Stubs A-List, Premiere, or Investor Connect). The NFTs will be issued on top of the Wax blockchain, and only 86,000 NFT’s will be available.
AMC has partnered with Sony to offer NFTs to the buyers of tickets for the premiere of “Spider-Man: No Way Home.” The announcement was made via AMC’s portal, which specified the ticket sale started yesterday for the December 16 premiere. The company will only issue 86,000 NFTs to AMC’s perks program subscribers (AMC Stubs A-List, Premiere, or Investor Connect), and users of the app will be able to retrieve them when assisting to the function after scanning a code.
This is the first time that AMC stepped into the NFT realm using a renowned franchise such as Marvel’s Spider-Man to do it. This might be the test pilot for AMC to entice moviegoers to fill theatres again after a dry season due to the Covid-19 pandemic. About the promotion, Adam Aron, Chairman of the Board and CEO of AMC, stated:
AMC Theatres guests and our AMC Entertainment shareholders have been calling for AMC to get into the world of NFTs, and we couldn’t imagine a more perfect way to start doing so than with our good friends at Sony Pictures.
AMC is promoting these Spider-Man NFTs as “Eco Friendly,” this means that the chain in which they are issued is energy efficient. The NFTs will be issued on top of the Wax blockchain, which claims to be carbon neutral. Wax is an NFT dedicated blockchain, that eases the way of brands and platforms into launching their products on the Wax network.
The platform has already partnered with several well known brands and claims to process more than 15 million transactions daily at a fraction of the cost and energy consumption of competitors. The artistic design of the NFT collection was developed by Cub Studio, a seasoned animation studio that has won several awards for its work. More than 100 models will be designed directly by the studio to be featured on the NFT artwork of the drop.
What do you think about AMC and Sony partnering up to offer Spiderman NFTS to ticket buyers? Tell us in the comments section below.
Image Credits: Shutterstock, Pixabay, Wiki Commons
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