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Apple doesn’t often participate in big industry-wide events such as CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Appel Park to hear all about its latest products and services. Apple calls these “events,” and streams them live online to millions of watchers.
In 2022, there were three such events: A spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. An additional event was expected in October or November but never materialized.
So far in 2023, we have had one event: WWDC in June. We expect two more Apple events. Read on to find out what events and new Apple product launches the company might have in store for 2023.
The next event in Apple’s calendar will be the keynote at which the new iPhone 15 is launched. We don’t yet know when that will be, but early September is most likely. Read on for more information.
If Apple is holding a keynote it tends to start that keynote at the same time: 10 am in California (where Apple is based).
Here’s what that translates to in the countries where most of our readers live:
Apple keynotes usually last between one and two hours and feature CEO Tim Cook along with various other Apple executives including Craig Federighi, John Ternus, Erin Turullols, and others. WWDC and the September event tend to be the longer keynotes.
Apple holds three or four live or live-streamed events throughout the year where the company unveils its latest products and plans during a keynote address. They are usually held during similar times of the year:
This event calendar is by no means set in stone though, with the spring and October events being less regular. Some years, Apple doesn’t hold a spring event at all, as was the case in 2023.
The summer and September events are more predictable, with software coming at WWDC in June and iPhones and Apple Watches in September. The October event often sees Apple launch new Macs, but this is another one that changes from year-to-year.
Based on past history and recent rumors, here are the events we expect to see across the remainder of 2023:
Apple
Apple always holds an event in September where it almost always launches a new iPhone. (The only exception is 2020 due to Covid-related production issues.) Here are the past few Apple Fall Event dates:
2022: Wednesday, September 7
2021: Tuesday, September 14
2020: Tuesday, September 15
2019: Tuesday, September 10
2018: Wednesday, September 12
2017: Tuesday, September 12
While there are no specific rumors about the event yet, we’re expecting to see the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and possibly a new iPhone 15 Ultra to replace the iPhone 14 Pro Max. We’re also likely to see the launch of the Apple Watch 9. Could there be new AirPods? We will have to wait and see.
Apple’s late fall event isn’t guaranteed to happen. In 2022, for example, there were rumors about an October event, but Apple opted to issue press releases for the new 10th-gen iPad and M2 iPad Pro. Over the past six years, Apple has held three events, so it’s a 50 percent chance of happening this year.
Apple traditionally uses its late fall event to unveil new Macs and iPads. In 2023, that could mean the launch of the M3 chip, which could appear in the new 24-inch iMac, but we may be waiting until 2024 for that. Another contender for the late 2023 event is a rumored 14-inch iPad Pro.
Here are the events we expect to see in 2024, and what could launch:
There was no spring event in 2023, but in 2022, Apple released the iPhone SE 2, iPad Air, and Mac Studio and Studio Display, in 2021, we got the iMac, AirTag, and Apple TV 4K. And in 2019, the event was devoted to Apple’s services: Apple TV+, Apple News+, and Apple Arcade. Could there be an Apple spring event in 2024? It looks likely.
If there is the event will most likely take place on a Monday or Tuesday in early- to mid-April. Here’s when Apple has held its last few spring events:
We already know that Apple’s Vision Pro headset is set to launch in “early 2024” so a spring launch is entirely feasible. What else could we see? New AirPods, a HomePod with screen, a gaming device?
In 2023 and nearly every other year WWDC has taken place in the first or second week of June. In 2023 the opening keynote was held on Monday June 5 at which Apple announced three new Macs and the Vision Pro headset as well as revealing the features coming up in the various operating systems.
Following the keynote on the Monday, developer events and sessions will run throughout the week. Read more about WWDC date, times and everything you need to know about what will launch in our separate article.
Apple uses WWDC each year to unveil the latest versions of its operating systems, so in 2024 we’ll get a preview of iOS 18, iPadOS 18, macOS 15, watchOS 11, and tvOS 18, and possibly an update to Apple’s reality OS. New hardware sometimes makes an appearance at WWDC as well as was the case in 2023.
Macworld editor since 2008, Karen has worked on both sides of the Apple divide, clocking up a number of years at Apple's PR agency prior to joining Macworld almost two decades ago.
Karen's career highlights include interviewing Apple's Steve Wozniak and discussing Steve Jobs’ legacy on the BBC. Her focus is Mac, but she lives and breathes Apple.
Macworld editor since 2008, Karen has worked on both sides of the Apple divide, clocking up a number of years at Apple's PR agency prior to joining Macworld almost two decades ago.
Karen's career highlights include interviewing Apple's Steve Wozniak and discussing Steve Jobs’ legacy on the BBC. Her focus is Mac, but she lives and breathes Apple.
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